Breakfast Week is managed by HGCA and run on behalf of arable farmers who grow crops such as wheat, barley, oats and oilseed rape.

The purpose of the campaign is to raise awareness of the benefits of eating a healthy breakfast and demonstrate the wealth of wonderful breakfast produce available around the country.

The Mountains Care Home held activities during the week including tasting sessions and special breakfast menus.

Campaign key messages

• Breakfast benefits you and your family and can help make you healthier and happier.
• Breakfast eaters tend to be slimmer than breakfast skippers.
• Breakfast provides you with the energy and nutrients needed for an active lifestyle.